WaddleWallet
Personal finance "pet" app - supportive UX for Gen Z money anxiety.
4k users in 90 days (organically) • 2.5M+ views generated
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Case studies
LoveBent
AI breakup counselor for mobile + web, supported by an internal distribution workflow.
500k+ messages in app • Reddit to app funnel
View case study
Praise App
77-day praise challenge app with creator-led growth and monetization.
5,500 downloads & 150+ yearly subs in 90 days
View case study
WaddleWallet - Personal Finance "Pet" App (Consumer fintech)
Insight
Gen Z feels anxiety checking their bank account, so finance needs to feel supportive, not transactional
What I Built
- AI-driven finance companion with a "pet" UX
- Focused on simple, daily decision-making (not complex tracking)
- Mobile-first, chat-based experience
Growth Strategy
- Built a short-form content engine (TikTok/Reels)
- Focused on relatable money moments (spending guilt, balance anxiety)
- Rapid iteration across hooks, formats, and narratives
Results
4,000 users in 90 days (organically) • 2.5M+ views generated • Contributed to 20k+ total downloads and 20M+ views across projects • Validated content-to-app funnel in consumer fintech
Visuals
LoveBent - AI Breakup Counselor (mobile + web, Reddit distribution)
Insight
r/breakups is a high-emotion, high-intent channel, so immediate value converts well even when the product itself is a general AI breakup counselor
What I Built
- AI breakup counselor for mobile and web
- Internal tool built with v0 and Cursor: take a user's r/breakups post and turn it into an in-app experience
- Let people interact with the response before downloading
Growth Strategy
- Posted directly in r/breakups threads
- Delivered an instant "aha" moment
- Gated after ~3 messages, then pushed to the app
Results
500k+ messages sent in app • Strong repeat usage driven by emotional entry points • Validated Reddit to demo experience to app conversion funnel
Visuals
Praise App - Creator-Led Growth + Monetization
Insight
Faith-based audiences are highly engaged, but distribution depends on trusted creators
What I Built
- Consumer app focused on helping users improve themselves through daily faith-based tasks
- Creator-led acquisition strategy
Growth Strategy
- Closed creator deals (~$2,500 total)
- Optimized for low CPM (~$3)
- Focused on simple, repeatable content formats
Results
5,500 downloads & 150+ yearly subs in 90 days • ~$4k revenue • Efficient paid acquisition through creators
Visuals
About
How I work
I'm obsessed with playing the growth game. As software becomes commoditized, mastering distribution and retention matters more than ever, and that's what I'm pursuing.
Contact
I'm looking to join a fast-paced team working on a consumer product with strong growth potential. If that's you, I'd love to connect.
mileslang.me@gmail.com